Canada Goose has announced its intention to donate $ 150,000 to the National Inuit Youth Council (NIYC) to mark International Inuit Day.
The funds come from Canada Goose employees and will be channeled by the NIYC to community programs and initiatives that will have the most impact.
“On behalf of the National Inuit Youth Council, I am honored to receive these funds, which will help us engage with Inuit youth in Canada,” said National Inuit Youth Council President Brian Pottle. “NIYC works hard to ensure that our voices are represented and heard at the leadership tables and that the messages we deliver reflect the lived experiences of Inuit youth across Canada. ”
Pottle also sits on the board of directors of Inuit Tapiriit Kanatami (ITK), the national organization representing Inuit in Canada. The ITK and Canada Goose partnership is a long-standing partnership, with collaborations such as the Project Atigi collection, which has seen reused parkas donated to communities across the four regions of Inuit Nunangat.
The donation is the final step in Canada Goose’s Humanature goals platform, which aims to unite the brand’s sustainability initiatives with its value-based initiatives. Last year, the brand built on its partnership with ITK and increased its support for Inuit communities.
“We draw our inspiration from northern landscapes and culture and hope to honor and celebrate the communities at the heart of Canada Goose in tangible and meaningful ways,” said Gavin Thompson, vice president of corporate citizenship at Canada Goose. “We are proud to partner with ITK and the National Inuit Youth Council to support the important work they do to amplify Inuit youth in Canada.